The story so far
Mike Rossi (CEO) co-founded Smile.io in 2012 with the belief that sustainable growth is possible for every small business. By providing easy-to-use loyalty programs that help brands transform one-time sales into repeat customers, Smile.io is laying the groundwork for sustainably growing business across the digital commerce ecosystem. Over 25,000 brands use Smile.io already to maximize their acquisition efforts and turn transactional purchases into passionate brand advocates. Smile.io is the world's largest reward program provider. OMERS Ventures invested in Smile in its founding year, 2012.