Lick

Lick is a community-powered brand all about inspiring and supporting decorators to transform their spaces.
Lick

The story so far

Lick is looking to be a force for change in the >$838.6bn global home decor market. Looking to transform the industry for its community and make a positive impact on our planet. 

We’re a business that believes in building confidence in decorators. Seeing their bright ideas and making them happen because a small change in colour can have a huge impact on the way we feel. 

The curated selection of paints, wallpapers, blinds and supplies are both easy-to-use and quick to inspire. For everyone from first-timers to grand designers. Gone are the days of too much choice or feeling like you’re doing it alone and messy, expensive sample pots. This is a fresh look for decorating. 

For Lick, that means never putting the toolbox down when it comes to fixing the home decor industry’s environmental footprint. Today our packaging is 100% biodegradable but tomorrow our biodegradable plastic bags will be water-soluble. Today we use sustainably farmed bamboo in all our supplies, but tomorrow we’ll be using recycled paper in all our printed materials. We’re bringing our supply of paint tins to be produced in the UK and continuing our partnerships with 4ocean and One Tree Planted. For every tin sold, we remove 18g of plastic from the ocean and for every roll of wallpaper or blind sold we plant one tree. But like a renovation project – there’s always more we can do. 

Here’s what we built in just one year: 

- We’ve grown an online decorating community of 185,200 strong. Decorate with us, and you’re never alone. 

- We’ve made over 30,000 houses feel like home. 

- We’ve achieved a £5m revenue run-rate in 8 months, and 830% growth in the last 9 months alone

- We’ve processed over 165,000 units 

- We’ve listened to our community and launched new categories and product extensions: eggshell and exterior paint; roller and Venetian blinds. Our community knows best. 

- We’ve planted enough trees to cover over 72 football pitches and removed the equivalent of 122,504 plastic bottles from the ocean. 

- We’ve changed all wooden supplies to bamboo as it’s kinder on the planet. 

- We’ve collaborated with amazing talent within the home decor and design space: Natasha Coverdale, Jessica Russell Flint, Livingetc magazine and Kelly Hoppen. Forgive us for name-dropping.

- We’ve built a superb 28-person strong team, bringing in experience from Farfetch, Moo, ASOS, Charlotte Tilbury and Deliveroo in the process.  

In June 2021, Lick raised a $23 million Series A round, led by OMERS Capital, with $1.4 million through crowdfunding. Not only was the oversubscribed campaign a huge success, rapidly hitting the target just 6 hours after going public, but it saw the highest ever percentage of female investors partake in a large raise (1million+) through equity crowdfunding platform Seedrs (54% of those who participated in the campaign identified as female). As testament to the strength of the community, we can’t wait to see what we can do together.

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Themes

Consumer

Founded

2019

OMERS First Investment

2021

Company Information
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Lucas London and Sam Bradley

ABOUT THE FOUNDERS

Lucas London and Sam Bradley

Lucas is the co-founder and CEO of Lick Home Ltd. He was the VP International of >$140m GMV jobs marketplace Airtasker, having joined in 2017 to lead expansion outside Australia growing the UK market to $4.5m GMV within 12 months. Lucas spent 5 years at the UK equity hedge fund Clareville Capital, as an Investment Analyst before moving to work in high growth tech startups. Lucas works with a number of startups including as an Investor Director at events marketplace Feast It and was a Director & Co-Founder of coworking space Karma Kitchen. He has mentored on the Virgin StartUp and Escapes The City programs, winning Virgin Mentoring Star of 2017.

Sam is the Co-Founder and CMO of Lick Home Ltd. He has worked in growth at events marketplace Feast It, which he joined after building the Australian jobs marketplace Airtasker in the UK. He started his career at Foresight Group before making the transfer to work in startups as a founder of Rol Modol, a bicycle and lifestyle brand for her, labelled as “the perfect product & brand for women we’ve been waiting for” by Women’s Health Editor. Sam started his entrepreneurial journey early Co-Founding Excess Ltd at university, a student discount marketplace whilst studying Politics at Exeter.

The OMERS team

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Harry Briggs
Managing Partner

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