The story so far
Founded by Yvan Boisjoli, Eric Boisjoli, Jay Myers and Stefan Maynard, Winnipeg-based Bold Commerce provides a range of e-commerce applications to 90,000+ wholesale and business-to-business merchants worldwide. Some of the merchants using Bold Commerce’s solutions include Obama Foundation, Vera Bradley, Harry Rosen, Staples Canada, as well as emerging DTC brands, such as Pharell Williams’ Humanrace and Pepsi’s Game Fuel.
Bold’s modular approach covers a wide range of commerce needs, from checkout to subscriptions and price rules. The startup works with omnichannel merchants on e-commerce platforms such as Shopify, WooCommerce, and BigCommerce, and the company’s dynamic pricing model allows it to maximize its profit from every customer regardless of size, separating Bold from most software developers.
OMERS Ventures first invested in bold in 2021.
OMERS First Investment