99 Counties

99 Counties is building a vertically-integrated platform for farmers, entrepreneurs, and consumers, supporting regenerative farmers to bring products to market and offer healthy, nutrient-dense foods to consumers.
99 Counties

The story so far

In 2003, farmer Nick Wallace returned to his family farm in Iowa and launched Wallace Farms, transitioning his land toward regenerative practices and selling meat products directly to customers. His business was successful, but he was just one farmer in one county and he felt a calling to take his vision across all the 99 counties in Iowa.

Fast-foward 18 years. Christian Ebersol was coming off of several years investing in startups like Instacart and Away luggage with Comcast Ventures and spending time as an operator at Health IQ leading sales, operations, and marketing teams. He felt a strong pull to work on solutions to the climate crisis and, under the guidance of Michael Yang he joined OV as their team's first Entrepreneur in Residence. After several months exploring the many different sub areas within Climate Tech he identified regenerative agriculture as the most promising yet underinvested solution to climate change. He spent the summer criss crossing the Midwest in a pickup truck and got direct feedback from farmers and consumers on where the opportunities lay.

At the same time, Mike Adkins decided after more than a decade in institutional FinTech it was time to shift gears and put his energies toward fixing the climate and environmental crisis. He joined the OnDeck Climate Tech fellowship where he met Christian and first learned about the great potential of regenerative agriculture.

Together, Nick, Mike and Christian saw the greatest opportunity in providing a superior platform for customers to see the difference, demand that difference, and in turn support those farmers as they heal the land. 99 Counties was created to build that platform for consumers to access better and healthier meat products and for farmers to get the support they need to adopt regenerative practices and change agriculture as we know it.

OMERS Ventures invested in 99 Counties in 2022.

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OMERS First Investment


Company Information
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Check out this post to learn more about why we chose to invest in 99 Counties.

Christian Ebersol Headshot


Christian Ebersol

Christian Ebersol is the co-founder & CEO of 99 Counties. Christian developed the concept for 99 Counties while working as OMERS Ventures’ first Entrepreneur in Residence. Previously, Christian led sales, operations, and marketing teams at Health IQ and worked as an investor at Comcast Ventures. Christian has a BA from Bowdoin College.

Mike Adkins Headshot


Mike Adkins

Mike Adkins is the co-founder and CTO of 99 Counties. Prior to 99 Counties, Mike built a B2B FinTech SaaS business, launching digital platforms used by large institutions and developing some of the earliest commercial implementations of Machine Learning to understand investor behavior and improve financial products. He's also a co-founder of a 501(c)4 organization that builds networks and communities to improve voter education and turnout. Mike has a BA from Yale University.

Nick Wallace Headshot


Nick Wallace

Nick Wallace is the co-founder and Chief Farmer of 99 Counties. Nick was inspired to create 99 Counties from the challenges and opportunities he saw as a 6th generation farmer in Iowa. Prior to 99 Counties he built Wallace Farms, a direct-to-consumer meat company based on his family farm and Nick’s Sticks, the first all-natural organic CPG snack stick brand that he sold in 2016. Nick has an BA from the University of Iowa.

The OMERS team