360insights

Founded by Jason Atkins in 2008, 360insights has become the world's leading platform for optimizing channel incentives.

A lifelong entrepreneur, Jason founded his first technology company while still attending high school. Combining a philosophy grounded in workplace happiness with strong technical expertise, 360insights was founded on the idea that the world of incentive management could be dramatically improved by using the latest technology and by delivering a better way of doing business.

The Channel Success Platform™ provides B2B and B2C2C companies with a variety of effective incentive solutions and services, helping businesses manage complex programs, driving meaningful insights and better results.

It is the first integrated software-as-a-service solution enabling brands to manage, measure and optimize consumer rebates, sales incentives (SPIFFs), volume incentives, MDF/CO-OP, sales allowances, points programs, and associated spending in one central location using data-driven channel insights, all underpinned with concierge support including program design and management, regulatory and compliance services, help desk, claims adjudication and payment services.

OMERS Ventures invested in 360insights in 2012