Google dominates online advertising. The company has a near monopoly on search and display advertising. Its video platform, YouTube, is the go-to destination for video advertising, with more than a million advertisers seeking to tap into its billion users. However, upon closer analysis it becomes clear that Google’s grip on the top is not as strong as it seems.
Over the past 5 years, we've witnessed structural shifts in the way enterprise applications are purchased, deployed and proliferated throughout an organization. As more applications are hosted on the cloud and provided by third party companies, workers rely less on their own internal IT teams, and can make purchasing decisions without having to go through procurement or IT. This shift has spurred a massive proliferation of 3rd party SaaS tools throughout all range and size of organizations which creates a very interesting problem; how does the average worker manage his/her data when it exists in multiple, segmented ecosystems? Furthermore, how do employees turn this data into insight that can help make better and more informed decisions?
Gibraltar Ventures Fund One Limited Partnership (“Gibraltar Ventures”) announced its investment today in Pressly, Inc. (“Pressly”), a Toronto-based content marketing company, which closed on a $2.1 million financing. The round, which was led by Gibraltar Ventures, included participation from existing Pressly investors, iNovia Capital and OMERS Ventures.
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Klipfolio, a high growth cloud company bringing powerful, easy-to-use and affordable real-time dashboards to the mid market, today announced a $6.2 million series A round led by OMERS Ventures and including all the investors from Klipfolio’s 2014 seed round.